I designed the Andy Nelson Coaching logo to reflect a calm, confident, and contemporary identity—one that would resonate with professionals at pivotal moments in their careers, particularly those moving into purpose-driven roles like sustainability. The minimalist, elegant typography conveys clarity and focus, while the abstract circular symbol suggests growth, transformation, and the natural flow of change—key themes in Andy’s coaching practice. The layered, organic lines of the mark also subtly reference sustainability and personal evolution without being overly literal. The overall design is intentionally clean and modern, helping to position Andy as a thoughtful, forward-thinking coach who offers structured guidance with a human touch.