The Barriers to Education project required a brand identity that could speak to a wide range of audiences – including parents, young people, teachers, healthcare professionals, and local authorities – while remaining approachable and easy to navigate. To move away from the formal, clinical feel of traditional education or NHS websites, the brand features bold, friendly colours and a distinctive, fun cartoon-style illustration set used throughout. These elements bring warmth and clarity to complex topics, while the comprehensive brand guidelines ensure a consistent and accessible experience across all materials and platforms.