The Dorset Business Networking logo was created to reflect the relaxed, sociable nature of the events – designed as a refreshing alternative to the usual formal, early-morning networking formats. The three interlocking rings that enclose the letters D, B, and N suggest connection, community, and collaboration, all core values of the brand. Taking inspiration from the well-known Audi badge, the rings give a nod to quality and professionalism while still feeling contemporary and approachable. The colour palette of dark grey and blue adds a sense of trust and calm, echoing the tone of the evening events, which are hosted in some of Dorset’s best independent restaurants. The full name, Dorset Business Networking, sits clearly below the icon to ensure instant recognition, reinforcing the brand’s commitment to building genuine local connections in a relaxed, pressure-free setting.