The What If Department logo has a creative and bold design that reflects the consultancy’s innovative and forward-thinking approach. The phrase “WHAT IF” is presented in uppercase, with the letters in white and outlined in orange, featuring orange shading for a 3D effect that adds a blocky, dynamic feel to the typography. To complement the idea of possibility and exploration, a question mark is integrated at the end of “WHAT IF,” in the same typographical style, allowing the phrase “WHAT IF?” to stand alone as a powerful, thought-provoking statement. The overall design reflects the company’s emphasis on sparking curiosity and challenging conventional thinking across its consultancy services, including personal leadership development, B Corp certification and LEGO Serious Play.