As a home utilities broker, True Savings needed a bold, professional brand that felt trustworthy and modern. The deep purple, used as a core brand colour, is carried subtly through the three-circle logo and across supporting design elements, giving the brand a distinctive and cohesive look. While primarily used online, the branding was developed with flexibility in mind to ensure it reproduced equally well in print. The brand guidelines outline detailed specifications for colour usage, typography, and graphic elements, ensuring consistency and clarity whether the brand appears on screen, in print, on light backgrounds or reversed out of the signature purple.