The True Savings logo features a modern and clean design that conveys simplicity and forward momentum. The logo uses a three-tone purple palette, symbolising trust and reliability. The company name, “TRUE SAVINGS,” is written in bold, sans-serif capital letters as one word, with “TRUE” in one shade of purple and “SAVINGS” in a different tone, creating a visual distinction between the two parts of the name. Next to the text, three circles of varying purple shades are arranged to form a forward-pointing arrow, evoking the idea of progress and movement. These circles also represent the range of utility services offered – gas, electricity, phone, broadband, mobile, and insurance – that can be combined to secure favourable rates. The design reflects the company’s emphasis on a simple, seamless transition to better deals for its customers.