When Dream Mortgage Solutions approached me to look at their marketing, I noticed that their website did not live up to their name. The homepage led with their protection services, with the line, “What would happen if you or a loved one were to die or be seriously injured.” I immediately suggested this should be reversed and the whole language and look and feel of the website should be aspirational and how you can achieve your dream home, how you can enjoy your later years with peace of mind, etc.

The website was allowed to breathe with aspirational imagery and a more welcoming typeface and colour palette.