Dorset Business Networking prides itself on being different from your usual networking events. And the emails needed to reflect this. For their monthly networking evenings I have produced a series of emails which reflect the more playful nature of the networking group. The “Expressive Woman” (as I like to call her) features prominently, catching the eye whilst strengthening the brand. Managing the email campaigns and building the database, the emails now contribute to about 80% of all tickets sold.